Guest speakers from pharmaceutical company Eli Lilly, John See (Regional HR Director) and Christopher F. Rimolt (General Manager for Singapore and Malaysia) engaged the MBA Marketing class in discussions on practical issues related to product launches, product crisis management and patent expiration, based on simulated case studies.

Date: November 19, 2010
Venue: 188体育网址_188体育在线-【唯一授权网站】@ of Nottingham Malaysia Campus, Kuala Lumpur Teaching Centre